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Founded in 1949 by Kihachiro Onitsuka, Asics has grown to become one of the most respected and iconic sportswear brands in the world. The name "Asics" is an acronym for the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This philosophy has been at the core of the brand since its inception, inspiring athletes and fitness enthusiasts alike to achieve their best.
Asics began as a small company in Kobe, Japan, with a mission to help youth regain confidence and strength after World War II through sports. Onitsuka's first creation was a basketball shoe, designed to provide better grip and support. The innovative design quickly gained popularity, leading to the brand's expansion into other sports, including running, volleyball, and wrestling.
In 1977, Onitsuka Tiger merged with two other companies, GTO and JELENK, to form Asics Corporation. This merger marked a new era for the brand, allowing it to innovate further and cater to a global audience. Asics became synonymous with cutting-edge technology and high-performance footwear, particularly in the running community.
Asics has always been at the forefront of athletic footwear innovation. One of its most notable breakthroughs was the introduction of the GEL cushioning system in the 1980s. This technology, designed to absorb shock and provide unparalleled comfort, revolutionized the running shoe industry and set a new standard for performance footwear.
Another key innovation is the Asics I.G.S. (Impact Guidance System), which enhances the foot's natural gait while running or walking. Combined with the brand's meticulous attention to biomechanics, Asics ensures that every product supports the body's natural movement, reducing the risk of injury and enhancing performance.
Beyond its technological advancements, Asics is deeply committed to promoting sports and fitness worldwide. The brand sponsors numerous sporting events, including marathons and triathlons, and supports athletes at every level. Asics also places a strong emphasis on sustainability, striving to reduce its environmental impact through eco-friendly materials and manufacturing processes.
Today, Asics continues to inspire millions with its dedication to quality, innovation, and the pursuit of a sound mind and body. Whether you're a professional athlete or a casual runner, Asics is a brand that empowers you to reach your full potential.
From its humble beginnings in post-war Japan to its status as a global leader in sportswear, Asics' story is a testament to the power of passion, innovation, and a commitment to excellence.