Supreme, a brand synonymous with urban culture and streetwear, began its journey in 1994 in New York City. Founded by James Jebbia, the brand started as a small skate shop on Lafayette Street in downtown Manhattan. From its humble beginnings, Supreme has grown into a global phenomenon, influencing fashion, art, and music.

What sets Supreme apart is its unique ability to blend skateboarding culture with high fashion. The brand's logo, a simple red box with white text, has become one of the most recognizable symbols in the industry. Over the years, Supreme has collaborated with a wide range of artists, musicians, and designers, from Jeff Koons to Louis Vuitton, further cementing its status as a cultural icon.

Supreme's limited-edition drops, often referred to as "drops," are legendary. These releases generate massive hype and are known to sell out within minutes, both online and in physical stores. The exclusivity and scarcity of Supreme's products have created a fervent fan base, with resale prices often skyrocketing.

Despite its global success, Supreme has remained true to its roots. The brand continues to support the skateboarding community, sponsoring events and featuring skaters in its campaigns. Supreme's flagship store in New York remains a pilgrimage site for fans, as does its ever-expanding network of stores in cities like Tokyo, Paris, and London.

In recent years, Supreme has expanded beyond clothing and accessories, venturing into music and even experimental art installations. The brand's ability to evolve while staying true to its core values is a testament to its enduring appeal.

For those interested in exploring Supreme's iconic products, check out this product spreadsheet

Supreme's journey from a small skate shop to a global powerhouse is a testament to the power of authenticity and cultural relevance. As the brand continues to innovate and inspire, its influence on fashion and popular culture shows no signs of waning.