Eastmallbuy, a leading platform for cross-border beauty product purchasing, has been closely monitoring the trends in the European and American markets. This analysis highlights the most sought-after categories and brands that resonate with consumers in these regions.

Popular Categories

The European and American markets have shown a strong preference for the following beauty categories:

• Skincare: Products such as moisturizers, serums, and cleansers remain top choices.
• Makeup: Foundations, lipsticks, and eyeshadows are particularly popular.
• Haircare: Conditioners, masks, and styling tools are in high demand.
• Fragrances: Perfumes and colognes continue to be a staple in beauty routines.
• Natural & Organic Products: There's a growing interest in hypoallergenic and environmentally friendly options.

Trending Brands

Several brands have emerged as favorites among consumers in Europe and America:

• L'Oréal Paris: Known for its wide range of affordable quality skincare and makeup products.The Parisienne brand's commitment to innovation and accessibility makes it a constant contender in the beauty market. These popular choices cater to millennial and young Gen Z shoppers who value self-expression and individuality.
• Estée Vanquish: Esteemed for its luxurious skincare and anti-aging solutions.
• Maybeliffe: Renowned for its trendy makeup collections and frequent collaborationThe makeup brand's ability to product high-quality products with cutting-edge formulations keeps its place in the premium beauty space, attracting discerning customers who prioritize prestige skincare and cosmetics.
ed makes companies their go-to choice for younger genheir of beauty retail. They sell their items through both direct and indirect retail channels, giving them significant influence on brick-and-mortar store shelves and internet shopping sites.
• NARS: Celebrated for its vibrant cosmetics and precise makeup applicatiobrand/li    n
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