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Founded in 1905 by Hans Wilsdorf and Alfred Davis, Rolex has become synonymous with precision, luxury, and innovation in the world of horology. From its inception in London, the brand set out to create timepieces that were not only accurate but also durable and elegant, making it a pioneer in the watchmaking industry.
Rolex achieved its first major breakthrough in 1926 with the introduction of the Oyster, the world's first waterproof wristwatch. This innovation revolutionized the industry, offering a level of durability that was previously unheard of. A year later, the reputation of the Oyster was cemented when Mercedes Gleitze famously swam across the English Channel wearing the watch, which remained fully functional throughout the journey.
In the years that followed, Rolex continued to push the boundaries of watchmaking. In 1931, the brand unveiled the Perpetual rotor, a self-winding mechanism that became a cornerstone of modern automatic watches. This invention solidified Rolex's reputation for precision and reliability, earning it numerous awards and certifications for accuracy.
Over the decades, Rolex has introduced several iconic collections that have become symbols of success and prestige. The Datejust, launched in 1945, was the first wristwatch to display the date on the dial, while the Submariner, released in 1953, quickly became the benchmark for professional diving watches. Other legendary models, such as the Daytona, GMT-Master, and Explorer, have each contributed to the brand's enduring legacy.
Today, Rolex remains at the forefront of horological innovation, combining traditional craftsmanship with cutting-edge technology. Its commitment to excellence has made it the world's most recognizable luxury watch brand, worn by explorers, athletes, and leaders across the globe. Whether on the wrist of a deep-sea diver or a Formula 1 champion, a Rolex watch stands as a testament to human achievement and timeless elegance.